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What is fresh PASSION ® - Get A Brand Or Die A Generic?


In an era of economic uncertainty, layoffs, and hiring freezes, creating and promoting a top-flight personal brand that stands out in the crowd is more important than ever.

In Fresh PASSION: Get a Brand Or Die A Generic, Michael D. Brown shows you how to employ the Fresh PASSION methodology to build a personal brand that will maximize your potential and help you to achieve success beyond your dreams in whatever field you choose. Whether you are an executive, an entrepreneur, a tradesperson, an educator, a student, or a member of any other vocation, Fresh PASSION is the pathway to outperform and outshine your peers and competitors and obtain the professional and personal rewards you deserve.

Brown outlines the Fresh PASSION method in easy-to-follow detail, with plenty of interactive worksheets and quizzes to keep you engaged in the process and on the right track. You will discover how to create an entire experience you can present to employers, bosses, clients, and co-workers that will leave them begging for your services and expertise. With Fresh PASSION, you can avoid the pitfalls of a generic career and instead obtain the benefits that come from being a branded entity.

Inject some Fresh PASSION into your life and your career today! It's never too soon to prevent a generic death and never too late to create a winning brand that will guarantee you long-term personal and professional success that does not waver--even when the economy starts to shake. As seen on FORBES.COM

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Fresh Passion Leadership Manual


In this case study of Michael D. Brown's two years spent showing leaders of a Fortune 5 oil and gas company how to become distinct branded leaders instead of extinct generics, Michael D. Brown shows you how to employ his unique and proven Fresh PASSION methodology to build a personal brand that will maximize your potential and help you to achieve success beyond your dreams in whatever field you choose. Fresh PASSION is the pathway to outperform and outshine your peers and competitors and obtain the professional and personal rewards you deserve, in a manner that will encourage people to follow your lead with passion, conviction and determination without being asked (or begged)

Brown outlines both the Fresh PASSION method and how he applied it in this particular situation with easy-to-follow detail, personal assessments and an interactive action guide that will lead to you developing, enhancing and positioning your personal brand for exponential personal, professional and economic success.

You will discover how longtime employees left behind their “generic” ways of thinking and conducting business to create an entire experience they could present to employers, bosses, clients, and co-workers that left them begging for their services and produced double-digit top- and bottom-line results for the company and their clients. This process positioned them as sought-after brands in the organization and lead to them earning record financial compensation, consistent recognition and promotions. With Fresh PASSION, they avoided the pitfalls of a generic career and instead obtained the benefits and leadership credentials that come from being a branded entity.

Experience the fresh passion book and the leadership manual today!

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Michael D. Brown is a sought-after speaker, management expert, and author of Fresh Customer Service®: Treat the Employee as #1 and the Customer as #2 and You Will Get Customers for Life. He has over fifteen years of experience helping companies and individuals achieve results and has held numerous leadership positions at Fortune Global 100 Companies.

Michael is a leading authority on delivering fresh results. His expertise in revamping how companies provide world-class customer service and establish a market-leading brand has led him to assisting individuals in creating personal brands that allow them to achieve otherwise unattainable levels of personal and professional success. He is recognized for this best-in-class coaching strategy that yields consistent results and helping companies deliver double-digit growth to the top and bottom line.

Michael has motivated and helped thousands of entrepreneurs, military personnel, individuals, college students, graduates, small business owners, and entrepreneurs move from a stage of generic mediocrity to an exciting place where they become successful personal brands that yields exponential personal economic and professional success. His signature work Fresh Passion: Get a Brand or Die a Generic is the catalyst for helping individuals make the transformation and achieving world-class success.

Michael’s ultimate message is this: Without a personal brand, you don't have a career-you only have a job. When you are a “generic” individual, there is only so far you can go in a given job, and it’s only a matter of time before you’re replaced. If you develop a dynamic personal brand, however, you differentiate yourself from your competitors and become a force to be reckoned with. Nothing will keep you from personal, economic, and professional success. Read more about Michael and his work ->

Fresh means doing something every day to enhance your brand, keep your skills sharp, and package yourself for success.

PASSION is the inner drive to do your very best, not simply because you hope it will make you rich or famous or attractive, but because it will allow you to maximize your potential as a human being. Follow Michael D. Brown’s method to enhance your personal brand and you’ll be on the Fresh PASSION path to:

Preparing yourself: continuing your education through classes, professional development, and maintaining an active intellectual interest and knowledge capital in your career and life.

Aspiring to reach your goals: having particular ambitions and then setting out to achieve your goals – aim at nothing and you are guaranteed to hit it!

Staying laser-focused: intently focusing on each area of Fresh PASSION®, otherwise you’ll miss the mark and not deliver your brand.

Selling your value: understanding your return on investment, having confidence in your fullest potential, and constantly searching for new opportunities that will help you meet, or even succeed, that potential

Invigorating yourself: having the tenacity and discipline to go the distance and secure your personal and professional success – fan the flame within and catch on fire!

Omitting the negative: learning from the inevitable negative experiences you will encounter without dwelling on them or letting them consume the valuable real estate in your head – you have so much more ahead of you!

Nailing the brand: successfully packaging your substance (your core) up and putting a bow on it so that you become a fresh brand that can successfully compete and WIN internally and externally, which will enable you to achieve exponential personal and professional success Keeping it ‘Fresh’: you need to do it all with a complete new and dazzling approach.

Document Title Book Reference Page Pages Available PDF Downloads
Write Your Perfect Day Page 8 2 pages Download
Michael D. Brown Perfect Day Page 10 1 page Download
Achieving Freshness Self-Assessment Page 31 2 pages Download
Achieving Freshness Text Message Page 35 1 pages Download
Preparing Your Self-Assessment Page 52 2 pages Download
Preparing Yourself Text Message Page 58 1 page Download
Aspiring To Reach Your Goals Self-Assessment Page 72 2 pages Download
Aspiring To Reach Your Goals Text Message Page 77 1 page Download
My Apiration Worksheet Page 80 1 page Download
Staying Laser Focused Self-Assessment Page 91 2 pages Download
Staying Laser Focused Text Message Page 96 1 page Download
Sell Your Value 10-Second Text Messsage Page 117 1 page Download
Your 30-Second Super Bowl Commercial Page 120 1 page Download
Selling Your Value Self-Assessment Page 122 2 pages Download
Invigorate Yourself Self-Assessment Page 141 2 pages Download
Invigorate Yourself Text Message Page 146 1 page Download
Omitting The Negative Self-Assessment Page 160 2 pages Download
Omitting The Negative Text Message Page 165 1 page Download
Nailing The Brand: Step 1 Page 182 4 pages Download
Nailing The Brand: Step 2 Page 186 1 page Download
Nailing The Brand: Step 3 Page 186b 1 page Download
Nailing The Brand: Step 4 Page 186c 1 page Download
Nailing The Brand: Step 5 Page 187 1 page Download
Nailing The Brand: Step 6 Page 188 1 page Download
Nailing The Brand: Step 6.5 Page 189 2 pages Download
Fresh Passion Daily Action Plan Page 192 2 pages Download
Fresh Passion Weekly Action Plan Page 194 2 pages Download
Fresh Passion Monthly Action Plan Page 196 3 pages Download
Fresh Passion Quarterly Action Plan Page 199 3 pages Download
Fresh Passion Yearly Action Plan Page 202 3 pages Download

Additional Downloads

Michael D. Brown Business Card 1 page Download
Fresh Results Logo 1 page Download
  • Leading through the economic tsunami without drowning: Become a distinct leadership brand or extinct generic

    Article Cited:
    Sep 3, 2013

    By accentuating their natural skills and strengths, leaders can stand out and put themselves on the fast track for senior-level leadership roles that will enable them to achieve all of their hopes, goals, and dreams.

    The alternative is to become a “generic” leader, a basic manager who does not stand out in any way. In today’s fast-paced and ultracompetitive economy, generic leaders are rapidly on their way to becoming extinct — “average” is the new unemployed and good is the new average. By following the principles of Fresh PASSION, a methodology I created of developing a personal brand that leads to exponential personal, professional, and economic success, you can learn how to become great, and therefore put yourself in a position to obtain a senior leadership position that will deliver maximum personal, professional, and economic success.

    Read More

  • Ending unemployment and underemployment

    Article Cited:
    May 1, 2013

    We have all been weathering an “economic tsunami” for the past several years, and although it appears the worst part of the storm is behind us, the seas have hardly calmed. The unemployment rate hovers around 8 percent for unemployment and around 18 percent for underemployed. Companies and organizations are still in pain (they want to deliver exponential growth to the top and bottom line) but they are only willing to invest in a fresh and proven branded product (YOU) with a track record of delivering results- if you are not in this category you will not be the sought after solution provider.

    Read More

  • Branding the Pope

    Article Cited:
    March 18, 2013

    I’m writing this just after the conclave of cardinals announced the successor to Pope Benedict XVI, who last month became the first modern-day pontiff to abdicate the throne. They charted some new ground, choosing 76-year-old Argentine Cardinal Jorge Mario Bergoglio, the first non-European to fill the role in more than 1,200 years and the first ever from the Jesuit order. But in other ways, it was a vote to preserve the status quo, as Bergoglio, who has chosen to be called Francis, is a theological conservative.

    Read More

  • Make Your Customer Number Two

    Article Cited:
    March 18, 2013

    (Note: Michael D. Brown is a speaker, management consultant, and the author of Fresh Customer Service. Clients have included small, mid-sized, and Fortune 500 companies, including Marriott, U.S. Army, Wendy's, Omni Hotels, Houston Rockets, Capital One, Wells Fargo, Amoco Oil, ARCO Oil, Murphy Oil USA—The Wal-Mart Project, British Petroleum, and a number of colleges and universities. . He has been featured in such media outlets as Christian Science Monitor, NPR, Black Enterprise, and

    "Make the customer number one." Customer service experts have been chanting variations of this mantra since one caveman paid another caveman three clamshells for the skin of a sabertooth tiger. Okay, as far as we know cavemen didn’t chant mantras, but you get my point. The vast majority of customer service strategies use the idea of making your customer your top priority as their cornerstone.

    Read More

  • Workzone: Author spotlights personal brands over ‘generic’

    Article Cited:
    February 17, 2013

    Whether it's Starbucks, Nike or the Java Hut at the corner, just about every company has its own specialized brand these days. The way Michael D. Brown sees it, it's time you had your own as well.

    The author believes the "power of the brand" -- in this case your own personal brand -- can help you land that dream job, win a coveted promotion, or move from a dead-end job to one of fulfillment.

    Read More

  • Good Motivational Book!

    Article Cited:
    February 8, 2013

    I was excited to see the book "Fresh Passion: Get a Brand or Die a Generic" arrive in the mail early this month. This is the new business branding book by Michael D. Brown, a sought-after speaker, management expert and author. His ideas and teachings on fresh results already helped a lot of people and entrepreneurs achieve both personal and professional success.

    The book consists of 10 chapters, with each chapter opening up with a fresh quote. In this book, Brown shared real life stories (referred to as "Brownie Points") to serve as parables that help humanize the theories and concepts behind the book.

    Read More

  • Fresh Passion Review

    Article Cited: Blessed Domestic Diva
    February 5, 2013

    Now this is not the type of passion you are thinking about ... When I was first asked to review this book, I did look on Amazon and I started to get very excited because Fresh Passion: Get a Brand or Die a Generic is just want any blogger is looking for, or business owner, or person who wants to start their own business, or a person who just wants confidence because this book has something for everyone!

    Read More

  • Fresh Passion is wonderful and a great addition to any brand owner’s collection!

    Article Cited:
    February 5, 2013

    I truly did enjoy this book. I felt it gave a fresh perspective on how to market your brand and yourself in this economy and in this day in age. This book went over all the things needed so that you could run your brand using technology, social media, blogging, etc and I believe that is a very effective way to think.

    Read More

  • Become Your Own Brand To Succeed In Business

    Article Cited: Central Valley Business Times
    January 30, 2013

    Unemployment and underemployment remains persistently high in the U.S. and especially in the Central Valley, despite the economy making its slow recover from the Great Recession.

    With many applicants for every job opening or promotion, career consultant, author and motivational speaker Michael Brown says that to succeed you have to develop your own brand, much as a company develops a product.

    Read More

  • Fresh PASSION – Get A Brand Or Die A Generic

    Article Cited: MFA NOT MBA
    January 19, 2013

    We hear a lot about personal branding these days but in Fresh Passion, Michael D. Brown takes the sometimes vague concept and breaks it into a series of easily digestible action items. The subtitle of the book is “get a brand or die a generic” and Brown believes that having a brand is important to executives as well as entrepreneurs.

    Read More

  • A valuable book for this economy!

    Article Cited:
    December 9, 2012

    Wow, finally an easy to follow process on how to become a successful personal brand. I truly believe that in order to be successful in this competitive economy you have to be a brand-been generic is a recipe to going nowhere and having a lackluster career.

    I preached this to my team of twelve leaders for the last three years. The universal question/comment they would always have is "How do I go from be a generic to a brand- you make it seem so simple?" I would attempt to explain my process-but I felt there was something missing.

    Read More

  • Your personal brand is the difference between having a job and a career

    Article Cited: The Royal Gazette
    October 09, 2012

    A study conducted earlier this year by Right Management, a subsidiary of the staffing firm Manpower Group, found that 21 percent of those polled were “somewhat unsatisfied” with their job and 44 percent said they were “unsatisfied” — that’s a lot of people unhappy at work.

    Michael D Brown, author of the forthcoming book “Fresh PASSION: Get a Brand or Die a Generic” (January 2013) is an established management expert and career consultant, has helped hundreds of individuals, leaders, managers, entrepreneurs, military personnel managers and college students transition into careers that they like getting up for every day — all by delving into the process of making their own fresh, competitive and powerful personal brands.

    Read More

  • Michael’s Fresh PASSION methodology helps professionals raise their profile and maximize their career possibilities. Whether you’re a recent graduate, a manager or even an executive, his process delivers RESULTS.

    — Tony Jeary, The RESULTS Guy™

  • Michael D. Brown is a man on mission. A mission to help people to live richer, fuller lives. His new book, Fresh PASSION, is a must read for anyone looking for a step-by-step method for reaching and exceeding personal and professional goals.

    — Willie Jolley- Best Selling Author of "A Setback Is A Setup For A Comeback" & "An Attitude of Excellence!"

These clients have experienced the Fresh Difference.

Banking and Financial

Capital One Well Fargo Norwest

Sports and Entertainment

The Houston Rockets

Michael D Brown is a premier leadership speaker specializing in leadership coaching and professional development training. His new book "fresh PASSION: Get A Brand Or Die A Generic" will teach you how to effectively build a personal brand. Below are valuable branding and leadership strategies from Michael's blog.